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海峽兩岸體育研究學會研討會論文集

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篇名 WSBL超級籃球聯賽發展淺談
卷期 2012
並列篇名 The Women's Super Basketball League Discussion of Development
作者 江柏緯張佑瑄
頁次 013-022
關鍵字 女子籃球聯賽籃球發展淺談Women' s Basketball LeagueWSBLBasketballDiscussion of Development
出刊日期 201211

中文摘要

在2011年深圳世界大學運動會,中華女籃代表隊過關斬將在準決賽擊敗瑞典代表隊展現韌性,闖進冠軍賽與美國女籃代表隊爭奪冠軍,最後榮獲亞軍,拿下參賽史上第一面國際性獎牌,顯示臺灣女子籃球運動足以成為臺灣躍上國際競技舞台的強項運動之一。對國內女籃來說,現在最為重要的是重新打造新的品牌形象,WSBL這塊牌子需要融入不同新元素,中華籃協需要對女籃重新包裝,賽制和賽期要做出有效改變,甚至可以不要跟男籃重疊,如何讓比賽更精采好看,球隊競爭性更強,並且獨立出來,面臨女籃可能出現的危機,各界不能再僥倖應對,需從根改起。有電視轉播、有行銷、有文宣、有廣告招商、建立球迷基礎,才能拯救女籃。比賽精采,就適合宣傳出去,競爭激烈,就要透過電視轉播傳遞出去,球迷買票進場,就是要欣賞到有拚勁、有團隊、有球星、又迷人的女籃風采,展現女籃賽裡的風光激情,讓球員無後顧之憂的打球,這樣WSBL籃球聯賽才能永續經營下去。

英文摘要

The Universiade Shenzhen 2011, the Chinese Taipei women's basketball team overcomes one difficulty after another at the semi-final to unfold toughness, into the finais with the American women's basketball team to competes the champion, finally has the honor to receive second , takes in the participative history the first international medal, demonstrated the Taiwan female basketball movement becomes Taiwan to leap to jump onto one of sufficiently international athletics stage strong point movements. Domestic women's basketball, now the most important is to re-create a new brand, this brand of WSBL need to integrate into a new element, the Chinese Taipei Basketball Association needs to re-packaging of the women's basketball, the competition system and the season to make effective change can even do not overlap with the men's basketball team, How to make the game more interesting and attractive, the team more competitive, and independent, the face of women's basketball crises that may arise from all walks of life can not be lucky enough to cope with the need to change starting from the root. Television, marketing, propaganda, advertising investment, the establishment of the fan base, in order to save women's basketball. Exciting game suitable publicity out fierce competition, it is necessary to pass through the televised out, fans buying tickets is to enjoy the competitor, team star charming elegance of the women's basketball, to show the women's basketball tournament where the scenery passion, let the players play without any worries, so the WSBL basketball league to sustainable business.

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