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資訊電子學刊

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篇名 符合Web 2.0的線上訂房電子市集之建構-以台灣農業旅遊網為例
卷期 3:1
並列篇名 The Development of an On-line Reservation E-Marketplace for Web 2.0- A Study on Taiwan Agricultural Tourism Website
作者 許昌齡潘志豪楊佳興葉家凱
頁次 015-025
關鍵字 線上訂房Web 2.0電子市集旅遊網站電子商務On-line reservationElectronic marketplaceTourism websiteElectronic commerce
出刊日期 200811

中文摘要

目前正在形成的Web 2.0潮流,顯示使用者可透過內容分享來促進與網路社群的互動及合作。過去的線上訂房網站及電子市集,皆是以Web 1.0來建構的。升級至Web 2.0,可利用電子市集能群聚旅館及消費者為網路社群的優勢,促進兩個社群彼此的互動及合作,進而增加兩者的能見度及交易機會。然而目前的研究並無將此種電子市集升級至Web 2.0的具體方法,於是針對台灣的旅館產業,展示如何建構一個同時結合Web 2.0及線上訂房電子市集的方法,便顯得十分被期待與需要。因此本研究目的乃以台灣農業旅遊協會的「台灣農業旅遊網」為案例,利用現況分析、文獻整理及需求調查的方式,開發一個Web 2.0的線上訂房電子市集。最後邀請消費者、旅館業者及資訊管理專家來進行系統展示及滿意度調查,以實證此電子市集建構方法之有效性及可行性,研究結果顯示消費者、旅館業者及資訊管理專家有頗高的滿意度分別為75%、85%及86%。

英文摘要

Trends about Web 2.0 show that content sharing among network communities had improved their interaction and cooperation. And, all the e-marketplaces and websites for hotels’ on-line reservation were built by Web 1.0 in the past. Upgrading them to Web 2.0, we could use the e-marketplace to cluster the hotels and consumers into their own network communities. Owing to the increasing interaction and cooperation between both communities, this will improve their visibilities and the sales opportunities. However, there was not any research about how to upgrade such an e-marketplace before. To illustrate a method about how to build an electronic marketplace for hotel industry in Taiwan with both Web 2.0 and On-line reservation capabilities is extremely anticipated and needed. Based on a case named Taiwan Agricultural Tourism Website from Taiwan Agricultural Tourism Association, the purpose of this research, using current analysis, literature review and requirement investigation, is to develop a Web 2.0 On-line Reservation Electronic Marketplace. Finally, in order to validate the effectiveness and feasibility of this method, we have shown this e-marketplace to some consumers, hotels and experts in the information management area to survey the degree of satisfaction. The findings have discovered that the consumers, the hotels and the experts give a high degree of satisfaction, 75%, 85% and 86% respectively.

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