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篇名 臺灣郵輪港口之區位評選模式研究
卷期 55
並列篇名 Study on Location Choice for cruise entry port in Taiwan
作者 陳瑞峰呂江泉M Subhash,K.BW
頁次 111-126
關鍵字 郵輪停靠港區位評選AHPCruiseEntry PortLocation ChoiceAnalytic Hierarchy Process
出刊日期 201701

中文摘要

本研究之目的主要在探討台灣郵輪產業在發展其停靠港選定時之區位決策,以研擬 建構最適合發展郵輪停靠港台灣港市之區位條件。台灣海峽兩岸已通航多時,本研究藉 此建構台灣發展郵輪停靠港之區位選擇標的,作為台灣發展郵輪停靠港之相關策略參考。 針對在亞太地區尚屬郵輪發展市場階段,本研究採取國際郵輪業者、台灣旅行業者及專 家學者為研究對象,以AHP (Analytic Hierarchy Process)階層分析法解析其對郵輪港口 之區位評選方案。經解析專家評選資料結果發現:影響台灣發展郵輪停靠港之區位評選 策略之標的以「區位交通條件」為最,其次為「郵輪產業環境」,而「港口軟硬體設施」 的影響力則較為薄弱。再經由各評估準則之分析瞭解台灣四個主要潛在發展停靠港口在 各標的與準則下的強弱關係得知:「高雄港」是替選方案中最適合發展成為台灣郵輪之 停靠港,其次依序為「基隆港」、「花蓮港」、「台中港」。

英文摘要

The purpose of study is to discuss the site selection mode Taiwan cruise ports in Taiwan, and further proposes the most appropriate site selection conditions for developing cruise port cities. For the cruise ship market in the Asia-Pacific region, this study adopts the Analytic Hierarchy Process AHP (Analytic Hierarchy Process) method to analyze the location selection of the cruise port, taking the international cruise industry, Taiwan travel industry and experts and scholars as the research object. Based on the results, this study found that the “cruise industrial environment,’ is the most significant measure for Taiwan’s development of site selection strategy of cruise ports, followed by “site transportation conditions” and “facilities and services of the port”. Evaluation criterions were applied to understand the advantages and disadvantages of the four major cruise ports in Taiwan. The results showed that Kaohsiung Port is the most preferable cruise po rt in Taiwan among all selections, followed by Keelung Port, Hualien Port, and Taichung Port. Finally, suggestions are proposed to improve Kaohsiung Port and Keelung Port as the preferable cruise ports in Taiwan.

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