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篇名 臺灣知識管理系統服務廠商之產品價值主張研究-以某個案公司為例
卷期 16:2
並列篇名 Product Value Proposition of Knowledge Management System Providers: The Example of a Case Company
作者 阮明淑
頁次 063-102
關鍵字 知識管理價值主張知識管理系統知識主張Knowledge ManagementValue PropositionKnowledge Management SystemKnowledge ClaimTSSCI
出刊日期 201812
DOI 10.6182/jlis.201812_16(2).063

中文摘要

臺灣知識管理系統之研究發展至今,需要以新的研究觀點、採用新工具與多元資料來源,對五家知識管理系統服務廠商之產品文本資料進行分析。本文主要有二點研究結論:(一)不同於2006年之研究採用人工逐篇分析知識管理系統服務廠商之KMS之系統架構文件,本研究利用詞頻分析與文字雲工具解析KMS產品文本內容,有助於快速找到不同知識管理系統服務廠商之產品功能特色與定位,且該方法可作為後續其他個案研究之分析基礎;(二)從知識管理系統服務廠商之角度,本文歸納出個案廠商之19項產品價值主張,每項產品價值主張皆隱含廠商解決客戶不同問題之宣稱(承諾)。本研究觀點與方法可詮釋廠商產品背後之價值主張,且可豐富與延伸知識管理領域之研究主題與方法。

英文摘要

Knowledge management system (KMS) researches in Taiwan need to add further viewpoints, new tools, and various sources of data to analyze the product texts of five KMS service providers to explore their varieties of product function in last 12 years, between 2006-2018, by collecting product data sheet in their official webpages. Two major findings are as follow: (1) Other than the research done in 2006 which was manually analyzed the structure of document of KMS, this study utilized word frequency analysis, and word cloud to analyze the text content of KMS products. It helps to quickly find the product features and positioning of different KMS service providers. This study also found out that this method can be used as an analysis basis for further follow-up case studies. (2) This study summarizes 19 product value propositions from perspectives of KMS service providers. Each product value proposition implies solutions for individual customer claim (promise) by the service provider. The viewpoints and methodology of this study can interpret the value proposition of the product and also be helpful to enrich and extend forthcoming KMS research themes and methodology.

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