篇名 | 「代GO」像在臺灣買東西——海外代購平臺行銷企劃之研究 |
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卷期 | 22 |
並列篇名 | Seem Buying Things in Taiwan - Research of Overseas Surrogate Shopping Platform Marketing Strategy |
作者 | 樊祖燁 、 黃素真 、 林意婕 |
頁次 | 081-096 |
關鍵字 | 代購 、 購買行為 、 商品保險 、 網路購物 、 宅配 、 Surrogate Purchasing 、 Purchasing Behavior 、 Merchandise Insurance 、 Online Shopping 、 Home Delivery |
出刊日期 | 202003 |
隨著網際網路的快速發展,消費者與企業均已運用線上購物的方式進行各種商業行動。有些國外商品由於距離因素以及進口手續相對比較麻煩,所以店家不提供寄送商品至海外的服務,以至於消費者只能委託代理商或代購者才能進行購買事宜,這對購買者的「便利性」產生了影響。本研究著眼於這個商機,設計「代GO」平臺,希望能結合代購者與消費者的需求,以方便的介面與及時的資訊解決代購雙方的供需,創造三贏的結果。
With the rapid development of the internet, consumers and businesses have used online shopping to conduct various business actions. However, some foreign shops don’t offer overseas delivery service because the troublesome due to distance factors and import procedures. Taiwanese can only buy the overseas goods by surrogate shopping. The overseas surrogate shopping is inconvenient in some situation. The study base on the above phenomenon, design an “Overseas Surrogate Shopping” platform, hoping to combine the needs of surrogate shoppers and consumers by a convenient interface and timely information to solve the supply and demand problem and create a win-win result.