大學生的海外旅遊需求急遽上升，而不同旅遊公 司也非常努力定義與量測其服務品質之良窳，更 希望從中找到相互之間的關係；也就是在旅行業 者之服務水準下能滿足大學生之海外旅遊需 求；而此思維及作業流程正好符合品質機能展開 法之精神。本研究為了改善旅遊業之服務品質與 提升大學生海外旅遊之滿意度，運用Google 網 路問卷方式，回收具海外旅遊經驗之大學生問卷 42 份，應用品質機能展開法及投票式權重評選 模式進行分析、權重計算與評估與求出權重值， 結合矩陣上方之旅遊業服務品質評分，填注矩陣 內，並獲得結論與建議如後：(1).獲得4 項主要 旅遊需求如有形性、可靠性、完整性、保證性， 以及17 項次要指標。(2).審閱有關服務品質之4 項指標如人員服務品質、舒適性、安全性及便利 性。(3).發展一套旅遊服務品質之量化評估模 式。(4).提供一些建議給旅遊業者以改善其服務 品質。

The college students' overseas tourism demand has risen sharply. Efforts in defining and measuring quality have come largely from the different tourism companies. They hope to find the relationship between each other. The tourism companies provide service levels to meet the overseas travel needs of college students. And this mode of thinking and procedure exactly fits the spirit of Quality Function Deployment (QFD). The study is in order to improve the service quality of travel companies and increase the satisfaction of college students' overseas travel. At present, we apply the Google questionnaires will be requested to answer by 42 college students with overseas travel experience. They will be analyzed, weight-calculated and evaluated by QFD and the vote-ranking method. The cells of matrix table are filled with the weights assigned to the college students where those requirements are affected by the parameters of tourism agency across the top of the matrix. Conclusions and suggestions are acquired as following: (1) obtaining to four major tourism indicators such as tangibility, reliability, integration assurance, and 17 sub-index, (2) reviewing the studies that have investigated four service abilities such as, service quality, comfort, safety and facility, (3) developing a quantitative assessment model of travel service quality, and (4) offering some suggestions for travel agencies to improve their service quality.