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| 篇名 | 新產品開發績效之實証要素 |
|---|---|
| 卷期 | 43:10 |
| 並列篇名 | The Evidence of NPD Performance Driver |
| 作者 | 詹昭雄 |
| 頁次 | 50-51 |
| 出刊日期 | 200710 |
中文摘要
英文摘要
This article is based on the "Evidence" mentioned by Robert G Cooper & Elko J. Kleinschmidt in the Research. Technology Management(May-June 2007). The article is focus on the key elements of the NPD process and the new product strategy. Both are the crucial issues to the current Taiwan corporations in order to upgrade the quality of NPD.