節慶紀念酒的發行，能反應出一個國家或一個地區之民族文化的特色與象徵涵義，因此它的包裝造形設計便格外顯得必然與重要。而中華節慶紀念酒是我國的販售酒類中，酒瓶裝飾造形最豐富精彩，也最具有文化藝術涵養的包裝設計。如何讓具有民族文化風格的「中華節慶紀念酒」，突破其刻板的印象並開創富有內涵的新穎包裝造形，是值得我們投入心血去研究與關心的。
本研究採用語意差異法（Method of Semantic Differential）為主要研究工具，來分析中華節慶紀念酒瓶之裝飾造形視覺意象，主要是希望能藉由更客觀及明確的方法，來統計、分析出不同樣式的包裝造形之間所產生的認知差異，期望提供設計者在從事酒瓶造形設計時有較客觀的參考依據。

The issue of festival memorial liquors may reflect and display the characteristics and symbolic implications of a specific national culture of a country or a region, and so the packaging and modeling design of the liquor becomes especially vital and important. Chinese Festival Memorial Liquor is the type of liquor with the most brilliant bottle decorations and modeling, as well as with the most artistically and culturally profound packaging designs among all kinds of liquors on sale in Taiwan.
This study applies the Method of Semantic Differential, which is suitable for the assessment about modeling imagery of packaging to analyze the cognitive differences among the decorations and modeling imageries of Chinese Festival Memorial Liquor.