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篇名 以Kano模式探討台灣高鐵等待服務品質
卷期 43:10
並列篇名 Using Kano's Model to Explore the Wait Service Quality of THSR
作者 黃勇富李蕙君
頁次 59-64
關鍵字 Kana二維模式等待服務品質顧客滿意台灣高鐵Kano's ModelWait Service QualityCustomer SatisfactionTHSR
出刊日期 200710

中文摘要

台灣高鐵今年初開始管運,雖然其他先進國家早已引進高鐵,然其所帶來的效益促使國家經濟發展快速、社會結構改變,並縮短了南北城鄉差距,讓台灣民眾對高鐵未來之運輸服務有更新的期待。由於高鐵目前仍屬新興產業,許多運作還需一段時日才能步上軌道,但在顧客需求與滿意上,務必要瞭解哪些等待服務品質是重要的、需改善的,並在這些重要的項目上加強提供給顧客,以吸引顧客前來光顧外,也幫助企業提升其服務效率與競爭力。

英文摘要

Although other advanced countries already have HSR work, Taiwan HSR runs in the beginning of this year. It brings some benefits which can enhance the development of Taiwan economically and the change of the social structure, and shorten the distance between the north and the south. So, Taiwan public will have some expectations on the service of HSR in the coming future. HSR, a newborn industry, needs some time to work on the track, but as for customers' needs and satisfaction, it has to figure out which wait service quality is more important-tant and needs to be improved. Also, it is necessary to strengthen and provide these important items to it's costumers in order to help the company to promote it's service efficiency and competition power as well as attract the customers to visit.

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