臺南市是臺灣最早開發的古都與南部第二大城市，擁有國內傳統特有的古蹟文化資產。然由於長期以來臺南地區發展政策的推展較少結合地方多元民意需求，導致地方發展資源未予適切配置。因此，臺南市在推動地區行銷政策、促成文化產業發展與提昇文化人口素質的同時，如何掌握民眾認知思維模式，並促進地方各界積極參與及理性共識達成，才是更為根本與迫切的工作。
鑒於上述，本研究以「府城文化觀光年」作為研究核心，分別就經濟、社會、政治、政府四個面向與公共政策與公共管理兩個層面為基本架構，研擬出臺南市地方發展所關注的相關議題。再者，透過深度訪談的方式，藉以瞭解當地多元群體對於地方文化產業發展之意見與看法。最後，透過政策論證此一分析工具，加以彙集整理，提出相關的結論與建議。透過政策論證分析，本研究發現在臺南市的地方文化產業發展政策的過程中，各群體之間實存在許多爭議與歧見。不論是經濟、社會、政治、政府、公共政策以及公共管理的層面上皆然。又以府城文化觀光年的推行來說，文化性的缺乏、公共性的認定、活動的核心價值等，都是群體間的主要爭議。政府在推行地方文化產業發展時，必須針對此多項議題加以協商與探討，才能有效縮減政策規劃與實際情形間的落差，確實發揮政策效力。

Tainan City, with domestic traditional heritage unique cultural assets, is the most ancient capital and the second largest city in south Taiwan. In recent years, Tainan City Government has been devoted to local cultural marketing. Since there lack of rational communication and interaction between local public-private sectors that marketing policies aren’t suitable for demands of citizens and appropriate allocation of resources.
In light of the above, focuses on the Year of Cultural Tourism, the study try to de-structure the local development issues in Tainan in six aspects. Then, we explore the demands of local multiple groups for the Local cultural industry development policies by In-depth interview. Finally, Policy Argument(PA) is adopted to analyze the opinions of citizens so as to make policy recommendations. In conclusion, we find there exist lots of controversies and disagreements for local cultural development policies between multiple groups in six aspects. Policy suggestions mentioned above should be aware of by local cultural policy decision-makers in order to reduce lags between policy planning and policy implementation.