七股地區自然資源豐富，每年十月到翌年四月間，是黑面琵鷺來臺度冬時期，慕名而來之賞鳥者至少百萬人次，遊客的遊憩行為對自然環境所產生的衝擊為本區的一大隱憂。因此本研究之目的希望以遊客的角度檢視目前黑面琵鷺保護區生態旅遊發展過程中，遊憩衝擊知覺與遊憩體驗的關係。結果發現：（一）生態環境衝擊知覺以噪音干擾最嚴重；社會心理衝擊知覺以遊客過多造成人潮擁擠最嚴重；設置管理衝擊知覺則以無障礙空間的不足最嚴重。（二）受訪遊客最滿意解說員專業能力，最不滿意垃圾桶的數量與位置。（三）經典型相關分析後發現，遊憩衝擊因素中的「設施不足與管理不當」對滿意度因素中的「改善資源增加便利性」及「強化解說增加遊憩體驗」呈負相關，顯示若管理單位重視設施不足與管理不當的問題，改善這些資源以增加遊客的便利性及強化解說服務，便能增加遊客的遊憩體驗。期望未來管理單位在進行規劃時，應重視保護區內的設施不足與管理不當等因素，建議將遊客人數管制在單日500人以內，以作為未來規劃的參考依據。

Because Chigu area is abundant in natural resources, from October to April every year, when the Black-faced Spoonbill come to Taiwan to winter, millions of visitors at minimum go there bird-watching. The leisure behavior of the visitors is impacting in the natural environment, which has become a secret worry of the whole area. As a result, the purpose of this research is to inspect, from the perspective of visitors, the relation between recreational impact perception and recreational experience in the developing process of ecotourism in the Black-faced Spoonbill reserve. The result has shown that: (1) The ecological environment impacts perception is more seriously affected by noise emission; social physical impacts perception is more severely interrupted by crowdedness caused by excessive tourists; facility managerial impacts perception is more affected by insufficiency of barrier-free space. (2) Interviewed visitors are most satisfied with the professional ability of tour guides while they are least satisfied with the number of garbage bins and their locations. (3) After Canonical Correlation Analysis, significant correlations between recreational impacts perception are recreational experience have been found. Among them, “insufficient facilities and improper management” of recreational impacts perception have mostly influenced the two factors: “improvement of resources and convenience” as well as “tour guidance enhancement and recreational experience enrichment” of recreational experience. We hope that when the administrators are making plans, it is advised that the number of visitors be confined to 500 people a day. Meanwhile, the factors, such as insufficient facilities and improper management in the reserve, should all be taken serious consideration for future plans.