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地圖 : 中華民國地圖學會會刊

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篇名 媒體地圖設計要點探討-以報紙地圖為例
卷期 20:1
並列篇名 A Study on Media Map Design: A Case Study of Journalistic Map
作者 聞祝達
頁次 39-58
關鍵字 報紙地圖大眾傳播報紙媒體地圖設計地理教育Journalistic mapMass communicationNewspaper mediaMap designGeographic education
出刊日期 201004

中文摘要

報紙屬於現代大眾媒體之一種,有甚長之發展歷程,長久以來扮演著人類資訊傳播的重要角色。新聞資訊對每個人來說,都是日常生活不可或缺的訊息來源,影響其工作作息的決策做為。報紙媒體之發展,首重資訊傳播效率及其影響,故有多項理論脈絡基礎以為支承,以增加閱聽率。報紙在進行新聞傳播過程中,媒體編輯常採用照片、地圖、圖表與手稿來輔助,以強化傳播效果及增加吸引力;地圖在其中所具角色,為空間定位及相關地理概念之建立;因此,實際上報紙地圖扮演了重大的地理教育功能。以地圖而言,其本身即具有與媒體相似之空間資訊傳播程序,且適於及可強化報紙媒體之傳播效能;然其品質良窳將影響空間資訊吸收效率與概念樹立,故重要性不言而諭。本文擬由探討報紙之本質內涵,以確立報紙地圖所居角色,並探究在融入過程中,地圖應有之調適做為與設計要項,以為報紙傳媒之應用參考;未來報紙發展將朝向電子化與網路化發展,媒體地圖基於網路(多媒體)地圖特性與功能,未來將有更寬廣之發展空間。

英文摘要

Newspaper is one of modern mass media, that has undergone a long period of development, and acted as an information communication role in human history. News information is an indispensible part in daily life of any person, and always as a tool of personal decision-making support. The development of newspaper in the process of communication, the effectiveness and influence among the information transfer is of the most concerned. There are different theories and models have been established to facilitate mass communication process. For the needs to enhance information transferring effect and audience attraction, newspaper editors always using pictures, maps, diagrams and manuscripts to implement news information. Maps can present location information to the reader and help to understand spatial relationship about the news event in newspaper medium, therefore maps possess the major function of public geographic education. Maps have similar process of cartographic communication with mass media, and the transmitting effect of news information can be promoted by well-designed map. This paper has studying the essence and functions of newspaper, and its relationship to journalistic maps, so as to facilitate knowing the responsibility and usages that map will stand. Besides, the map content and designing principles are also discussed to meet the needs of journalists and editors. In recent years, traditional paper news has faced serious challenge by electronic news and web-news, the journalism now seeks solutions for this situation. Journalistic maps can be progressed based on the property and functions of web-based and multi-media map, so as to reach the prosperous realm in Internet age.