經濟合作暨發展組織／國際學生能力評量計畫（OECD/PISA）的研究一般側重在學習表現，有關閱讀態度與文化因素的關聯則較少有探討。本研究運用PISA2009的資料進行分析，尤其是針對閱讀素養與閱讀態度，並納入文化因素，以瞭解其中的差異性與關聯性。本研究運用資料採礦進行資料的分析。研究結果發現，影響學生閱讀素養的主要因素包括社經文化地位、閱讀態度、監控策略、記憶策略，以及移民背景等。而以資料採礦模式驗證的結果則指出，影響台灣學生閱讀素養主要的變項為閱讀態度、監控策略與社經文化地位。本研究之結果將提供有用的資訊予決策者，以改善學生的閱讀素養問題。

Various studies have addressed reading literacy in OECD/PISA; however, few have focused on the factors related to attitude and culture. Using Data Mining, this study analyzed the PISA2009 student data to investigate the relationship between reading attitude and reading literacy. We were especially concerned with the cultural factors when we explored the difference and possible relationship. The result reveals that the main cultural factors in the development of students' reading literacy include economic, social and cultural status, enjoyment of reading, control strategies, memorization strategies, and immigration background. The model evaluated by Data Mining shows that the most important factors influencing Taiwanese students' reading literacy are enjoyment of reading, control strategies, and economic, social and cultural status. The findings may provide useful information for policy makers to ameliorate the problems of students' reading literacy.