本研究採用文獻分析法，針對微電影在軍事行銷傳播的運用進行初探性研究，藉以描繪出微電影概念的源起、定義、類型與特色，並檢視微電影的主要行銷傳播理論基礎，進而探討微電影在軍事行銷傳播的運用。
微電影一詞源自於中國大陸，在近年已逐漸成為一種很夯的行銷傳播的工具之一。微電影是傳統媒體與新媒體的匯流，具有「類電影」的形式、精短的故事内容、傳播管道的多様化、分享性/病毒性傳播、娛樂性與體驗性等特色。
本研究建議微電影可運用在全民國防、國軍人才招募、文化宣教、國軍形象等重點工作，並且可善用入口網站、社群網站、傳統電視媒體、國軍各軍事機關的網站平台等作為傳播管道與平台。
微電影仍處於「新媒體」的初步發展階段，尚未到達成熟期。由於目前絕大多数的微電影都是在為廣告主服務，除非未來建立付費收看的模式，短期内仍很難依頼閱聽眾的付費來回收成本。
本研究計有五個單元：前言；微電影概念的源起、興起的背景、定義與類型、特色；微電影 的行銷傳播理論基礎；微電影在軍事行銷傳播的運用；結論。

This paper is a preliminary study of the application of micro-film in military marketing communication. By using the documentary research method, this study is intended to explore the origin, the definition, the types and characteristics of micro-film, to review the main theoretical foundations of micro-film in marketing communication, and to examine the application of micro-film in military marketing communication.
The term of micro-film is from mainland China and gradually becomes one of popular tools of marketing communication. Micro-film is the convergence of traditional media and new media, having the characteristics of para-movie style, short and concise story, the diversity of communication channel, sharing and virus communication, and entertainment and experiencing marketing.
This study makes some suggestions of application of micro-film in military communication, including the total national defense, the recruit, the military education, and images of military, etc. In addition, a couple of communication channels can be used for micro-film, such as portal websites, social media, traditional television, and variety of military internet websites.
Micro-film is still in its initial stage and for the advertisers’ uses. In the future, micro-film may need to build the pay-per view system for the long-term development.
This paper is divided into five parts, including the introduction; the origin, the development context, the definition, types and characteristics of micro-film concept; the theoretical foundation of micro-film in marketing communication; the application of micro-film in military marketing communication; and conclusion.