篇名 | Empirical Factors of Cross-Cultural Students’ Aberrant Behavior in E-Consumer Ethics |
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卷期 | 18:4 |
並列篇名 | 不同文化學生在網路消費者倫理上脫序行為的實證因子研究 |
作者 | 盧龍泉 、 陳蘋嵐 、 劉彩鳳 |
頁次 | 427-440 |
關鍵字 | 消費者脫序行為 、 消費者網路倫理 、 馬基維利主義 、 Aberrant consumer behaviors 、 consumer e-ethics 、 machiavellianism 、 Scopus 、 TSSCI |
出刊日期 | 201312 |
DOI | 10.6126/APMR.2013.18.4.05 |
本文探究學生對網路脫序行為(ACB)的知覺與態度,以及檢視網路消費者倫理的文化差異。資料取樣自台灣、中國、印尼、美國、英國及其他數個國家,共計365位學生。來自東南亞國家的學生擁有最高的網路倫理信念,而來自中國的學生則最低。大部分的學生每天花ニ到五小時於網路上。相較於有很高比例的回應者認為「非法和有問題的行為」是錯的,「網路器官交易」和「下載物件」則有較低比例的受訪學生認為是錯的。結果顯示,馬基維利主義與網路消費者倫理是呈現顯著負向的關聯,然而消費者對網路的態度則與網路倫理沒有關聯。
This article explores student perceptions and attitudes towards aberrant Internet consumer behaviours (ACB) and examines cross cultural differences in E-consumer ethics. Data gathered from 365 students from more than five different cultures — Taiwan, China, Indonesia, Malaysia, the U.S., and the U.K., and a group of other countries — were compared in this investigation. The respondents from Southeast Asia displayed the highest E-ethics while those from China exhibited the lowest. Most respondents spend 2 to 5 hours a day browsing the internet. On average, the students from Taiwan displayed the highest E-ethics. A high percentage of the respondents thought “Illegal and Questionable activities” are wrong; while a lower percentage considered factors of “Human Internet Trade” and “Downloading Material” are wrong. The result shows that Machiavellianism was significantly and negatively related with to E-ethics, while consumer attitudes towards the Internet were not significantly related to E-ethics.