背景和目的：病人滿意度調查應用在醫療照護品質的評估已相當普遍，本研究係探討滿意度及醫療服務品質對病人回診意願的影響。方法：於北部某醫學中心眼科門診進行訪查，訪查對象採便利取樣，採用自擬結構式問卷，調查病患對醫護人員及醫院的滿意度。利用斯皮曼相關及邏輯斯回歸分析，研究病人回診意願的影響因子。結果：共有200 位受訪者，問卷內部一致性為0.86 。回診意願高的民眾不論在對醫護人員滿意度(84.4 vs. 77.3, p <0.001) 或對醫院的滿意度(83.5 vs. 79.6, p =0.002) 上皆顯著高於回診意願低的民眾；初診民眾的回診意願勝算比顯著低於複診民眾(OR = 0.15, CI = 0.04~0.60) ，回診意願高的民眾對醫護人員的滿意度勝算比也顯著高於回診意願低者(OR =6.78, CI .=1.79~25.65) 。結論：醫院的整體形象、醫護人員的專業及態度會響民眾就醫回診的意願，而初診民眾再次回診的意願卻都顯著較低，顯示如何引進醫院的新病患來源，在以顧客為導向的醫療產業是一相當重要的議題。

Objectives: Patient satisfaction surveys are a common tool to evaluate healthcare quality. In this study, we investigated the impacts of satisfaction and healthcare quality on the willingness for a patient to make a return visit. Methods: Using a structured self-reported questionnaire and a convenience sampling method, this patient satisfaction survey study was conducted in the Ophthalmology Department of a medical center located in northern Taiwan. Factors contributing to satisfaction were explored using Spearman correlations and logistic regression models. Results: In total, 200 patients were surveyed, Cronbach's was 0.86. Patients with a high likelihood of returning generally had positive attitudes toward