近十年來，國內外唱業片除受到網際網路興起影響而產生重大改變外，市場也開始進行積極整合與策略聯盟，期望透過更多元化行銷通路提升商品的銷售量並創造更多商機，伴隨著也牽引出市場更多新興市場，也逐漸串連起音樂產業空間群聚。然而，在眾多多元化的行銷通路是否真能達到出如唱片業者/音樂平台的願景與期望，卻是一個很值得探討與研究的課題。
本研究發現線上音樂平台業者與硬體業者(如：ezPeer+與華碩電腦或其他業者)進行搭售行為並未在消費者上產生效益，但是並不代表搭售行為是無效率的，若業者能有效提高合作計畫的曝光率與宣傳頻率，對消費者仍具有吸引力。此外，平台業者應該設定銷售目標群和其消費習性相互搭配才能達到相輔相成之效果，同時，也發現多數消費者轉換或同時使用多音樂數位平台的機率偏低，隱含對數位平台的使用具有一定的忠誠度，而口碑行銷是選擇音樂平台的最大影響因素。

Recently, all record companies have a significant change by the rise of the Internet and the market also began to integrate and strategic alliance. It expects to create more business opportunities through diversified marketing channels and pull out more emerging markets which links space cluster of music industries gradually. However, that really can reach the vision and expectations of music platforms or record companies by diversified marketing channels. Hence, it is a very worthy of discussion and research topics.
We find that the platform - ezPeer+ cooperate with a hardware industry (such as: ASUS or others) by tie-in Sale is ineffective, but it doesn’t mean tie-in Sale is disadvantageous. If the platform can raise exposure and publicity for the case, it is still attractive to consumers. In addition, the platform should set sales target and their consumption habits with each other in order to achieve the complementary effect. At the same time, we also found that many consumers use single digital platform, it implies many users have loyalty for the digital music platform and word-of-mouth marketing is the biggest impact factors to select a music platform.