生態旅遊被認爲是一種解決遊憩活動破壞資源的理念。其利用遊客本身的自覺來維護遊憩資源，以良好的環境態度支持資源的永續利用。本研究旨在探討影響遊客對於生態旅遊態度的因子，以陽明山國家公園爲研究的基地，透過問卷，調查遊客對於遊憩衡擊的認知；對於環境保育與開發的內心情感；以及願意付費的行動傾向。針對不同資源形態及經營方式加以比較，期望能找出影響遊客對生態旅遊態度的因子。研究結果發現，遊客特性、旅遊動機、活動方式、遊憩體驗、環境屬性等因子均會影響遊客對生態旅遊的態度。另外，由於生態旅遊中相當重視遊客付費的觀念，因此本研究－討論影響遊客付費支持保育活動意願的因子，希望藉由本研究的結果，能夠加速環境保護概念的推展，以達到生態旅遊的目標－遊憩資源的永續利用。

The main purpose of this study was to explore the factors influence tourists' attitude toward ecotourism. For this purpose, a set of three criteria was developed based on the knowledge gained from studies on the tourists' environmental attitude and the ecotourism. These criteria were the tourists' cognition of recreation impacts, the effect of conservation and their action tendency. The survey was held on the Yangmingshan National Park, and the result found that the factors influence tourists' attitudes were the tourist characteristics (educated, resident), motivation, recreation experience and the environmental condition. By this study, we hope to aid the develop of environment protection and sustainable development of recreation resources.