本研究將針對服裝品牌之品牌識別、品牌行銷及消費者購買時的認知等方面，做相關性研究，探討服飾品牌的行銷對消費者購買意願之探討。再經由抽樣實驗數據分析後可找出可行的行銷方法，與消費者對於產品的了解與看法。

This study will focus on the brand of clothing brand recognition, brand marketing and consumer purchase, such as cognitive, correlation studies explore explore the willingness of consumers to buy clothing brand marketing. Through the the sampling experiment data analysis, we can identify a viable marketing method for understanding the views and consumers.