質性方法來研究知識分享的理論是比較少的，本研究探討組織資深人員對於專業知識分 享、組織學習、知識創造及組織創新之影響。採質性研究：文獻分析法、深度訪談法、參與觀 察法及三角檢測法，訪談的家旅行業高階主管及協助研究人員共20 位。發現：一、非正式場 域中關心行為在知識分享下是有效的。二、師徒制度可以彰顯旅行業隱性的知識。三、知識分 享在技術及回饋的提供與接收於行銷管理是不彰顯的。四、個別能力的整合，由經驗與智慧的 蛻變產生新知識。五、企業伙伴合作及共同研究對組織創新是成立的。六、知識擴散在知識爆 炸現況及成員選擇之知識時，是不彰顯的。七、資訊科技、網際網路對知識創造是成立的。

The methods of knowledge sharing theory of Qualitative is unual. This research is to explore influence among the senior staff knowledge sharing, organization learning, knowledge creation and organization innovation. By using the Qualitative Research Method: Literature Review , Depth inte1view, Participant Observation and Triangulation to interview with the travel agencies supervisors, 15 people and assistants, 20 people in total. We find and conclude as:l.Effective caring behavior of knowledge sharing in informal occasion.2.Implicit knowledge of travel industry is then most significant in mentor.3.Among the skill feedback, offer and receive after knowledge sharing of marketing management is insignificant.4.Integration of individual ability from increase experience and wisdoms transfo1m advance knowledge.5. Collaborations and Co-worker of travel agencies for knowledge innovation is established.6.The organization employees will opinion knowledge when knowledge diffusioned of overflow knowledge happen is insignificant.7.IT & Internet for knowledge creation is established.