領隊是團體旅遊中重要的角色，其工作滿意也影響旅遊的服務品質。由於每天面臨不同的挑戰，隨時要扮演多重的角色，加上不固定的工作時間，因此，領隊的工作價值觀與家庭支持，皆會影響其工作滿意。本研究旨在探討，台灣國際領隊工作價值觀與家庭支持對工作滿意度之影響。研究採用問卷調查法，於台北市20家大型旅行社發放問卷，共回收有效問卷294份，並以SPSS 18.0統計軟體進行單因子變異數與迴歸分析。結果發現：不同領隊之帶團線路、年收入、領隊屬性等個人變項，對於工作價值觀與工作滿意度有顯著差異。領隊的工作價值觀與家庭支持，皆顯著正向影響其工作滿意度；工作價值觀比家庭支持對領隊的工作滿意度影響力大。在工作價值觀中，認知性價值與情意性價值兩構面較為重要。在家庭支持中，以情感性支持構面較重要。本研究之貢獻，在於提出影響領隊工作滿意度中之工作價值觀與家庭支持的主要構面。並根據研究之結果，分別對旅行業主管機關、旅行業業者、領隊的家庭及領隊本身提供具體建議。

Tour leader plays an important role on group tours. And, job satisfaction also influences a tour’s service quality. Confronted by different challenges every day, coupled with playing multiple roles, as well as unstable work hours, all of which contributed to the influence of tour leaders’ perceived work values and family support on job satisfaction. The study discusses the influence of perceived work values and family support by Taiwan’s international tour leaders on job satisfaction. The study uses survey investigation by distributing questionnaires to 20 large travel agencies in Taipei. ANOVA and regression analysis was performed by the SPSS 18.0 from 294 valid returns. The results found: significant differences of work values and job satisfaction by different tour routes, annual income, and individual attributes; positive correlation from work values and family support on job satisfaction; the influence of work values on job satisfaction is greater than that of family support. From three constructs of work values, cognitive value and affective value are more important than instrumental value. Affective value is more important in family support. The contribution of this study has identified the significance of main constructs of work value and family support on tour leaders’ job satisfaction. Based on the results, the study provides specific recommendation to travel agency organizations, travel agencies, tour leaders’ families, and tour leaders themselves.