篇名 | Understanding the Value Drivers for Intermediaries: An Exploratory Study in the Heating Industry |
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卷期 | 9:1 |
作者 | Ivan Russo 、 Ilenia Confente 、 Ayman Omar |
頁次 | 067-072 |
關鍵字 | Customer value 、 Supply Chain 、 Intermediaries 、 Business relationship |
出刊日期 | 201303 |
DOI | 10.7903/cmr.11063 |
Value facilitation has become a critical element of value creation in buyer-supplier relationships. The literature lacks studies that provide an understanding of how facilitators or intermediaries in a supply chain perceive and create value for themselves and their customer(s) across the distribution channel. The objective of this research is to bridge this gap through an in-depth qualitative investigation. Findings about value drivers of facilitators are discussed as well as implication and areas for future research.