篇名 | Invisible Knowledge Network of International Marketing Studies: Theory and Evidence |
---|---|
卷期 | 7:1 |
作者 | Tang Ting Wang 、 Yuan-Duen Lee 、 Yen-Der McLee |
頁次 | 067-085 |
關鍵字 | International Marketing 、 Network of Knowledge 、 Co-citation Analysis |
出刊日期 | 201103 |
This paper aims to explore the theoretical essentials of knowledge production of international marketing studies, from a dataset of 584 journal articles. A computer-aided co-citation network analysis of 21,828 citations that have been meticulously voted by over than ten-thousands of authors traces the historical timeline of the development paths and paradigms shift of international marketing studies. Using network analysis, we mapped the co-citation network and analyzed the top authors from 1997 to 2006. This could function as a concise reading list for Ph.D. students and assist them by economically providing material that acts as a roadmap for preparation for exams and assists in research work. Further, it could guide students in deciding their future research streams.