文章詳目資料
International Journal of Electronic Commerce Studies Scopus
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| 篇名 | THE ROLE OF TRUST IN ONLINE SHOPPING MALLS: DIFFERENT TYPES OF TRUST AND HOW THEY AFFECT CONSUMER INTENTION |
|---|---|
| 卷期 | 4:2 |
| 作者 | Yong Joon Kim 、 Se Mi Han 、 Euehun Lee |
| 頁次 | 355-358 |
| 關鍵字 | Trust 、 Mediating Role 、 Online Shopping Mall |
| 出刊日期 | 201312 |
| DOI | 10.7903/ijecs.1127 |
中文摘要
英文摘要
This study investigates the mediating role of trust-to-mall and trust-to-transaction as these concepts pertain to consumers’ usage intentions of an online shopping mall. In addition, the theory of reasoned action (TRA) and technology acceptance model (TAM) is utilized to explain why perceived usefulness, enjoyment, perceived risk and subjective norm affect consumers’ intention to use using structural equation modelling (SEM).
本卷期文章目次
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- HOW CAN ELECTRONIC COMMERCE IN DEVELOPING COUNTRIES ATTRACT USERS FROM DEVELOPED COUNTRIES? A COMPARATIVE STUDY OF THAILAND AND JAPAN / Tetsuro Kobayashi、Hitoshi Okada、Nagul Cooharojananone、Vanessa Bracamonte、Takahisa Suzuki
- A FRAMEWORK FOR INTEGRATED MOBILE CONTENT RECOMMENDATION / Worapat Paireekreng、Kok Wai Wong、Chun Che Fung
- REALISTIC 3D FACE MODELING AND APPLICATION RESEARCH / Shuqin Li、Huibai Wang
- THE IMPACT OF RELATIONSHIP QUALITY ON INCREASED ELECTRONIC COOPERATIVE RELATIONSHIPS / Ying-Pin Yeh