近年來，由於行動裝置技術的迅速發 展，促成了新一波的網路革命；其高度的 即時性與互動性，打破了傳統單向的供應 鏈交易形式，進而促成網路平台的興起， 同時影響許多產業既有的商業模式。以出 版業為例，受限於高額的固定成本，廠商 通常傾向對已具備市場潛力的作家或經紀 人進行出版品的提案邀約。過高的搜尋成 本與投資風險，形成了新作家進入市場的 重大阻礙。 有鑑於此，許多協助創作者發表作品 與媒合交易的創作交流平台，如雨後春筍 般出現，並試圖改變現有的產業生態。本 研究轚試以平台商業模式為基礎，分析創 作交流平台對既有產業的衝擊與影響，並 嘗試建立一套能有效促進創作者、使用者 與廠商三方獲益的交易平台；同時，也將 針對平台運作過程中容易產生的著作權問 題進行歸納與探討。

In recent years, thanks to the progress of mobile technology, a new digital revolution is taking place. Given its spontaneity and interactivity, the technology is dis-rnpting the traditional one-way supply chain business model and paving the way for platforms. In the example of the publishing industry, high fixed cost meant that pub-lishers tend to only publish books from well-known writers or reputable agents. High search cost and investment risk also create barriers for potential new writers to enter the market. This leads to the emergence of many platforms to help writers publish their works and match writers with publishers, in the process drastically changing the industry structure. This research is focused on platform strategies and business models. It will discuss the influence of platforms on existing industries and try to build a platform business model that benefits all sides: creators, users and suppliers. In addition, the research also covers issues relating to copyright and makes suggestion on platform policies.