本研究以宜蘭縣三星鄉地方產業經營特色及對地方行銷資源需求、觀光發展對地方產業之影響、農特產對地方觀光發展之影響，及地方行銷對促進觀光發展之成效進行分析。本研究採半結構性深度訪談法，探討三星鄉目前農特產業之情境狀況（Context）及特徵條件（Characteristics），並分析產業行銷對觀光發展之影響。從產官學的角度，進行產業、建設、人文及歷史之訪談分析。農特產業帶來觀光發展，觀光發展助益地方產業行銷。關於產業及觀光發展必需具有前瞻性整合引導方向維持探索及發展，穩固並強化產業及觀光發展的附加價值。有機農業、永續工程、環境管理、服務差異及創造特色為本研究之五項建議。

This study took Sansing, Yilan County as a case and analyzed the following points: (1)operating characteristics of local industry vs. the demand for local marketing resources (2)the impact of tourism development to local industry (3)the effect of regional agriculture industry to local tourism development (4)the effect of local marketing to the promotion of tourism development. This study adopted Semi-Structured interview to explore the current situation of Sansing status. To analyze the impact on tourism development of Industrial marketing with regional agriculture industry conditions and characteristics, this study obtained the perspectives from industry, government and academic, to have interview analysis of industry, construction and cultural history. Regional agricultural industry enriched tourism development which can be useful for local industry marketing. On the top of that, the industry and tourism development must have a forward-looking integration and guiding direction to maintain the exploration and development. Moreover, to stabilize and strengthen the industrial can increase much value added to tourism development. This study suggests as follows: organic agriculture, sustainable engineering, environmental management, service differentiation and the creation of research-oriented characteristics of the five recommendations.