近年來的都市發展過程中，大量新建建築物已造成環境資源的巨大消耗，遠未達到使用壽命的既有建築也遭到大範圍的改造或拆除，都市更新給城市和環境帶來巨量的建築垃圾和廢棄建材。講求品質、關懷環境、節制消費已成為當今設計界的重要議題，各類產品在策劃、設計、生產、運輸、使用、維護和再生的全生命週期內，均在思考產品材料的可循環再生策略。不同於工業產品相對較短的使用週期，建築材料受制于成本造價，以及安全性能評估滯後等影響，可循環再生的綠色建材推進緩慢。本文通過文獻回顧，分析產品計劃性拋棄策略產生的背景、本質和意義，在面對公眾質疑及順應消費市場而關懷環境的背景下，反思產品計劃性拋棄策略的完善，結合中國大陸綠色建材發展的現狀及其在使用推廣過程中存在的問題，探討當今綠色建材的可循環模式，研究成果有助於認識綠色建材，促進可循環再生的綠色建材策略的建構。

In recent years, as urbanization has undergone rapid development, a large number of buildings have caused huge depletion of environmental resources. Existing buildings that have not reached the end of their useful lives have also been subjected to large-scale transformation or demolition. Urban update bring huge amounts of construction waste and abandoned building materials to the environment. Paying attention to quality, caring for the environment, and restraining consumption have become the consensus of today's design community. All products must consider the strategies for the recycling of product materials during the entire life cycle of planning, design, production, transportation, employ, maintenance and regeneration. About the architecture, unlike the short life cycle of common industrial products, building materials are subject to cost-effective economic benefits, and are affected by the lag in safety performance assessment. The community has paid insufficient attention to and promoted the recyclable green building materials. This article reviews the background, nature, and challenge of the product strategy of planned obsolescence through literature review, conforms to the requirements of environmental protection for the product consumer market in the new era, and reflects on the completion about strategy of planned obsolescence in combination with the development of green building materials in mainland China. The status and its misunderstandings in the use of the promotion process, through analysis today's green building materials can be recycled model, research results are conducive to the green building and the existing building green transformation of the material selection and research and development.