篇名 | 服務品質滿意度分析研究以-海科館潮境海洋中心為例 |
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卷期 | 59 |
並列篇名 | Service Quality Satisfaction Analysis - A case study of Chaojing Marine Center of National Museum of Marine Science and Technology |
作者 | 文若安 、 李永翔 、 林群益 、 蘇蜂鈞 |
頁次 | 001-020 |
關鍵字 | 海洋科技博物館 、 潮境海洋中心 、 服務品質滿意度 、 路徑分析 、 National Museum of Marine Science & Technology 、 Chaojing Marine Center 、 Service Quality Satisfaction 、 Path Analysis |
出刊日期 | 201901 |
國立海洋科技博物館(簡稱海科館),附設的潮境海洋中心是以復育、研究、教學海洋生物為設立宗旨的小型水族館。為了解遊客對該中心的服務滿意度,本研究進行此問卷調查分析,正式問卷調查於105年5月份的週六下午進行,共發放問卷450份,回收有效問卷418份,回收率92.9%。路徑分析結果顯示環境設施的構面對於服務滿意度有著較高的關聯,其他在環境設施與人員與內容的構面因素中,不同性別、年齡、職業的遊客對潮境海洋中心的服務滿意度並無顯著的差異。而學歷背景較低的學生族群對潮境海洋中心的整體服務滿意度最高。以居住地區分析,東部地區的遊客對潮境海洋中心的服務滿意度最高。絕大部分的遊客皆願意推薦潮境海洋中心給親友來參觀,也肯定潮境海洋中心對推廣海洋教育的貢獻。本研究並提出數項建議作為海科館日後發展規畫之參考。
National Museum of Marine Science and Technology (NMMST) purposes of Chaojing Marine Center are for marine biodiversity repopulation, research, and teaching. To understand the service satisfaction of Chaojing Marine Center, a questionnaire was perform in Saturday afternoon in May 2016. A total of 450 questionnaires were issue, which 418 valid questionnaires were return (92.9%). Path analysis results show that the facet of environmental facilities has a high correlation with service satisfaction. The results showed that the visitors no matter the gender, or the age were consistent inthe service satisfaction. The visitors with lower academic background have the highest satisfaction to the Center. The visitors who live at eastern Taiwan also give the highest satisfaction to the Center. Most of the visitors willing to recommend friends and relatives to visit the Chaojing Marine Center. But also to promote the contribution of marine education. Several suggestions have maken in this study for the future development of the Chaojing Marine Center.