國軍行政中立一直是一個讓軍人敏感，民眾卻模糊不清的概念，自我國解除戒嚴之後，國軍依據憲法、國防法確立了遵守行政中立、軍隊國家化立場的規範；但至今部分民眾仍然對此規範不瞭解。本研究針對2019年3月22日軍人於個人臉書上公開發表政治言爭議事件，進行網絡聲量調查及文本分析，針對新聞、社群網站、討論區、部落格等頻道議題之主、回文文本進行探討，藉以瞭解民眾對國軍行政中立之瞭解與認同。期間總計點閱數88萬635次、討論串33萬193則、分享數1,276次，聲量來源第一為社群網站、第二為新聞、第三為部落格、最後為討論區。回文內容討論串總計15,190則，以Facebook粉絲團(udn.com聯合新聞網)為最高，顯見社群網站之傳播效應較大。議題由個人臉書貼文，透過新聞轉載報導，社群網站回文、轉發及分享，有效達到由點擴散到面的傳播效應，網絡聲量及文本內容顯示，民眾對軍人公開表達政治立場之觀感，負面大於正面，而不瞭解的人也很多。建議國防部多運用新聞媒體、社群網站、報刊等方式，另培養專業網紅、直播主、YouTuber等進行宣傳，有效針對國防政策、全民國防進行討論，增加民眾正確認知、扮演溝通及澄清橋梁、爭取全民支持。

Administrative neutrality of Armed Forces has always been a concept that makes soldiers sensitive, but the public vague. Since the lifting of martial law in our country, in accordance with the Constitution and the National Defense Law, the military has established regulations on administrative neutrality and the nationalization of the military. This study aims at the controversial event of soldiers' public political speech on their personal Facebook on March 22, 2019, carries out a survey on the volume of internet posts and text analysis, and discusses the topics of news, community websites, discussion boards, blogs and other channels and palindrome texts, so as to understand the public's understanding and identification of military administrative neutrality. During the period, there were 88,635 views, 333,193 discussion threads, and 1,276 shares. The first source of volume of the internet posts was social media websites, the second was news media websites, the third was blogs, and the last was discussion forums. There are 15,190 content discussion threads, with Facebook fan group of United News Network the highest, which shows that the speed of information dissemination on social networking sites is greater. The topic was posted by individuals on Facebook, through news reprinting reports, social networking sites palindrome, retweet and share, effectively achieving the point-to-surface dissemination effect. The internet posts volume and text content showed that the public's perceptions of the military soldiers expressing their political positions was more negative than positive, and many people still did not know about it. It is suggested that the Ministry of National Defense should use news media, community websites, newspaper, and other means to cultivate professional web celebrities, live broadcast hosts, YouTubers, and others to conduct publicity, effectively discuss national defense policies and all-out national defense, increase the public’s correct understanding, act as a bridge of communication and clarification, and win citizens’ support.