美西方國家在俄烏戰爭和巴以衝突中都分別利用網路媒體發動了規模浩大的輿論戰，鑒於我國在國際輿論中的守勢處境，本文從兩次輿論戰的不同結果出發，通過剖析西方輿論戰的主要特點和兩次輿論戰的不同情況，探尋導致這種不同的原因，以求從中借鑒和學習相關教訓和經驗，為在國際輿論和話語權中同處於守勢方的中國今後如何更好的應對西方輿論戰，如何向世界“講好中國故事”，提升我們的國際話語權提出一點私人淺薄的看法和建議。

The United States and western countries in the Russian-Ukraine war and the Israeli-Palestinian conflict have used the Internet media respectively to launch a massive public opinion war, In view of our defensive situation in the international public opinion, This paper starts from the different results of the two public opinion wars, By analyzing the main characteristics of the western public opinion war and the different situations of the two public opinion wars, Exploring the reasons for this difference, In order to learn and learn relevant lessons and experiences, In order for China, which is on the defensive in the international public opinion and voice, how to better deal with the western public opinion war in the future, How to "tell the China story" to the world, To enhance our international voice to put forward a little personal shallow views and suggestions.