篇名 | 網路電子郵件之「第三人效果」與「第一人效果」--以臺灣「319槍擊疑雲」電子郵件散播為例 |
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卷期 | 90 |
並列篇名 | A Study of the Third-Person Effect Versus the First-Person Effect in Emails--Taking the Diffusion of 319-Assassination-Related Emails as an Example |
作者 | 洪雅慧 |
頁次 | 1-42 |
關鍵字 | 第三人效果 、 第一人效果 、 政府規範 、 電子郵件 、 轉寄行為 、 網路問卷調查 、 Third-person effect 、 First-person effect 、 Regulation 、 E-mails 、 Emails-transmission 、 Online survey 、 Scopus 、 TSSCI |
出刊日期 | 200701 |
本研究以台灣2004年「319槍擊事件」發生後許多網路使用者從網路上收到「槍擊疑雲電子郵件」的時空背景,檢測「第三人效果」與「第一人效果」是否存在,並進一步探討第三人效果的行為效應。本文測試的行為效果有二,一為「支持規範」,二為「轉寄電子郵件」。「網路問卷調查法」是本研究採行的研究方法,研究結果顯示,對所有接觸過319「槍擊疑雲」電子郵件的受訪者而言,第三人效果的確存在,而泛綠支持者的第三人效果較泛藍支持者與中立者更為強烈,但第一人效果卻未如期發生在泛藍支持者身上。另外,第三人效果對於「支持規範」的預測力未達顯著,但對「電子郵件之轉寄」則有顯著影響力。
This study aims to examine the third-person effect and the first-person effect. Fit also explores the behavioral aspects of the third-person effect. The behavioral outcomes in this study are people’s desire for regulation and their behavior towards “email-transmission.” An online survey was applied in this study. The questionnaire was posted on the web for a span of three weeks after the 2004 Taiwan Presidential Election when 319-assassination-related emails roamed the Internet. The results show that the third-person effect does emerge. The users who support the Pan-Green party are more likely than Pan-Blue supporters and Independents to perceive that their emails exert a stronger influence on others than on themselves. However, the Pan-Blue supporters do not perceive themselves to be more affected than others. In addition, the third-person effect is not a significant predictor of perceived need for regulation. However, it does play a role in predicting the “email-transmission.”