本文認為，人類時間觀念在經歷了自然時間、鐘錶時間兩階段後正向「媒介時間」過渡。在資訊社會來臨的背景下，鐘錶時間已處於危機，而塑造新型時間觀念之任務正落在電子傳播媒介身上。透過對人類日常生活時間的重組，電子媒介不但轉移了人們的時間參照標準，並也透過科技及傳播內容塑造了以瞬時、零散與無序為特徵的「媒介時間」，從而改變了人類的時間知覺，這種新型時間觀顯將對社會發展與人類生活產生較為深刻的影響。

This article discusses the three stages of time human beings, who have experienced nature time and clock time and is now transitioning into “media time”. In the information age, while clock time faces a crisis, the electronic media is creating a new concept of the time through both technology and content. The paper asserts that the new time concept will significantly influence social development and human life.