全球化的過程下，新一波的經濟體制儼然已具備雛形;亦即，以文化為根基或訴求的產業，在透過文化消費觀念與市場的日趨成熟下，漸次融入於常氏生活中，並創造出可觀的經濟產值。

在上述的概念下，本文則旨在透過對文化產業化現象的觀察下，並結合文化產業的基礎概念與理論，藉以釐清文化產業發展之因素，進而提出文化產業推動機制之模型，並在文化產業推動機制模型基礎下，討論其所應具備之行銷與管理的初步概念。

With the trend of globalization， a new platform of economic system has gradually emerged and taken shape. In other words， it

based on people I s growing culture demand. Andremarkably， the concept of culture consumption， it has been widely application in everyday life.

The following context would mainly formulated by analyzing the process of culture indus仕ialized and attempted to flame an idea of how to create a considerable value in terms of business. This essay develops alone the lines of certain basic conceptions and theories with key factors of formation put in order， so as to set up a model for practical application. In addition， to promote the established model， the initial idea of required marketing and management strategies would discuss in the end.