休閒文化生活在長期經濟發展之後，為當
前各國邁入二十一世紀後重視的項目。如何提
升精神文化的品質，健全文化設施建設與推動
藝文活動的發展，是都市規劃和休閒藝文活動
發展的重要課題之一。本文以新竹市為研究範
圍，從活動參與需求行為的角度探討一般民眾
在休閒時間參與藝文活動的時間、活動偏好類
型，及參與獲取價值改變對參與成本、空間範
圍的邊際影響等，作為提出都市藝文活動與設
施規劃策略建議的參考。

Af ter a long per iod of rapid econom ic
development, cultural recreation have become a
key social issue for the further transformation of
countries in the 21 th century. Constructing the
cultural facilities and developing cultural activities
are necessary for promoting the quality of the
human’s spi rit and have become impor tant
issues in urban planning. It is precisely for this
reason that the paper pur por ts to pa r ticipant
behavior of cultural activities in terms of time,
desire, and cost in the case of Hsin-chu city in
Taiwan. The utility function of cultural activities
are constructed and analyzed in the paper. The
policy implications and strategies for cultural
activities and facilities planning in urban planning
are also discussed.