台灣電視新聞頻道的激烈競爭，在視覺上有正面價值，也有負面的影響。正面如電腦動畫大量使用、色彩變得鮮艷活潑；負面如新聞鏡面日趨複雜化，新聞播報違反簡約的設計原則。研究動機與目的就是正視這種現象的存在，瞭解視覺設計在整個新聞競爭下所產生的變化，提出可供改善的意見。
根據邀請專家學者使用「德菲法」研究所形成共識：提供過多的訊息造成收視壓迫感，太花俏的畫面影響到收視者對於新聞內容的注焦。並且認為電視新聞形式內容的八卦化，將同樣的新聞素材視覺誇張化，快節奏的動畫太多，均是造成畫面花俏的原因。新聞播報形式以高雅大方、具有新聞專業感的設計為主，以符合新聞的嚴肅性與公信力。本研究認為應該回歸新聞頻道包裝的本質，以純粹視覺設計的角度處理新聞美術工作，避免過度包裝的現象再演，建議新聞守門人、產製人員共同關注因為新聞競爭而產生的視覺亂象。

Rivalry among Taiwan’s TV channels is both beneficial and detrimental to visual effects of news telecast. By using freely computer graphics and animations, TV news tend to look more colorful and lively. It has its demerits, however. For example, screens on which news appear have now become increasingly annoying and cluttered, in oppose to the principle of simplicity and concise required of TV news broadcast. This study is to look into the phenomenon, to understand the change of visual display in news telecast, and to suggest ways and means for rectification.
Delphi Study methods also concluded that sensationalism, overplay of eye-catching effects and indiscriminate use of fast-paced, exciting animations have all contributed to the unwarranted dazzling style of broadcast news. TV news should always be treated in a tasteful, professional way to reflect what are of paramount importance: objectivism and news-worthiness. Because of cut-throat competition among mushroom channels, however, news telecast as viewed in Taiwan seems to have gone overboard for visual effects, resulting in extravagance of digital animations, graphics and setting. This study strongly urges directors and producers of TV news to stick to the very essentials of channel packaging so as to prevent audience from relentless visual bombardment.