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人文社會科學研究

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篇名 記者個人屬性與多元控制壓力下應對策略問之關連性研究
卷期 1:2
並列篇名 An Examination to the Relationships between Journalists' Personal Attributes and Adaptive Strategies under Pressures in Reporting Elective News
作者 陳祥陳宏瑞
頁次 59-80
關鍵字 人情關說新聞室控制媒體廣告應對策略lobbyorganizational controlsbenefit temptation of commercialsadaptive strategies
出刊日期 200712

中文摘要

選戰中的媒體記者往往是候選人企圖影響與控制的對象,當記者面對來自候選人的控制壓力時,其個人屬性應會影響其在壓力下應對策略的抉擇。本研究即在探索媒體記者的個人屬性,檢驗其與承受的壓力類別、施壓模式間是否具備關連性,及是否會影響其在壓力情境下應對策略的選擇。本研究調查曾採訪2004年底立委選舉的113位大高雄地區新聞記者,研究結果顯示,記者的個人屬性幾乎不能用來解釋其在壓力下所作的抉擇,亦即在面對試圖控制的不同壓力來源與不同施壓方式時,絕大多數的記者皆採「折衷妥協」作為首選應對策略,顯見目前在選舉新聞報導上,記者在專業意理上的堅持離社會的期待,彼此間有嚴重的落差。

英文摘要

Reporters are always the targets with which the candidates attempt to control and manipulate. This study explores the relationships between journalists' personal attributes and the responding strategies under multiple pressures, during the 2004 legislator election. A total of 113 journalists who have interviewed and reported the election news were surveyed. The results show that multiple pressures were attempting to control and influence reporters' behaviors during the campaign. Facing these pressures, almost all reporters, while personal attributes cannot contribute to the explanation of variance, took the compromising strategies. It is obvious that election news and journalists were both polluted and twisted by the pressures, original from candidates.

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