文章詳目資料
廣告學研究
加入收藏
下載文章
| 篇名 | 評介Experience the Message: How Experiential Marketing is Changing the Brand World [by Lenderman, Max] |
|---|---|
| 卷期 | 29 |
| 並列篇名 | On Experience the Message: How Experiental Marketing is Changing the Brand World |
| 作者 | 林恩盈 |
| 頁次 | 121-124 |
| 出刊日期 | 200801 |
| 篇名 | 評介Experience the Message: How Experiential Marketing is Changing the Brand World [by Lenderman, Max] |
|---|---|
| 卷期 | 29 |
| 並列篇名 | On Experience the Message: How Experiental Marketing is Changing the Brand World |
| 作者 | 林恩盈 |
| 頁次 | 121-124 |
| 出刊日期 | 200801 |