文章詳目資料
Asia Pacific Management Review ScopusTSSCI
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| 篇名 | The Effects of Store Name Composition on Consumers' Perceptions toward Click-and-Mortar |
|---|---|
| 卷期 | 11:3 |
| 作者 | Lai, Mengkuan 、 Chen, Yi-rung |
| 頁次 | 195-204 |
| 關鍵字 | Click-and-Mortar 、 Brand equity 、 Trust 、 Perceived risk 、 Consumer behavior 、 Scopus 、 TSSCI |
| 出刊日期 | 200606 |
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