文章詳目資料
Asia Pacific Management Review ScopusTSSCI
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| 篇名 | The Causal Model of Internet Advertising Effectiveness |
|---|---|
| 卷期 | 10:1 |
| 作者 | Tai, Tsuan-ting 、 Chang, Shao-shiun |
| 頁次 | 78-92 |
| 關鍵字 | Causal model 、 Internet advertisement 、 Presentation type 、 Advertising effectiveness 、 Attitude toward the advertisement 、 Involvement 、 Scopus 、 TSSCI |
| 出刊日期 | 200502 |
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