文章詳目資料
Asia Pacific Management Review ScopusTSSCI
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| 篇名 | Yuan(緣): The Case of Chinese Pop Songs |
|---|---|
| 卷期 | 11:5 |
| 作者 | Cheng, Simone C. L. 、 Yau, Oliver H. M. |
| 頁次 | 331-340 |
| 關鍵字 | Yuan 、 Classification 、 Pop songs 、 Lyrics 、 Advertising 、 Selling 、 Movie 、 Content analysis 、 Scopus 、 TSSCI |
| 出刊日期 | 200610 |
本卷期文章目次
- Conflict Resolution Strategies among Hong Kong Chinese Women: Conceptualization and Measurement / Cheng, Simone C. L.、Yau, Oliver H. M.
- Chinese Husbands: A Path-Analytic Study of a Model of Family Buying Decisions / So, Stella L. M.、Yau, Oliver H. M.
- Exploring the Moderating Effect of Culture on Association between Self-Orientated Moral Intensity and the Choice of Upward Influence Strategies: A Contrast of Asian MBAs from the Tourism Industry / Su, Che-jen、Wang, Kuo-ching
- Marketing to Retirees in Malaysia: A Study of Shopping Habits and Retail Needs / Ong, Fon Sim、Chuah, Guat Mey