文章詳目資料
Asia Pacific Management Review ScopusTSSCI
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| 篇名 | The Antecedents and Consequences of Brand Equity in Service Markets |
|---|---|
| 卷期 | 13:3 |
| 作者 | Chang, Hsin Hsin 、 Hsu, Che-hao 、 Chung, Shu Hsia |
| 頁次 | 601-624 |
| 關鍵字 | Brand equity 、 Brand attitude 、 Brand image 、 Brand preference 、 Purchase intentions 、 Scopus 、 TSSCI |
| 出刊日期 | 200809 |
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