篇名 | Applying Modular Operators in Platform Development:Case of NTT DoCoMo i-Mode |
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卷期 | 13:4 |
作者 | Chou, Jerome Chih-lung 、 Hung, Chia-liang |
頁次 | 683-692 |
關鍵字 | Modularity 、 network effect 、 platform strategy 、 Scopus 、 TSSCI |
出刊日期 | 200812 |
Modular operators can be regarded as maneuvers of platform development. In the context where system interfaces can be standardized and system components can be developed and marketed by a group of technologically and commercially interdependent firms, direct and indirect network effects are crucial to a platform’s success. In this article, we synthesize theories of modularity and network economics to provide a theoretical framework of platform development. The framework shows the applicability of modular operators in developing a platform, and helps the platform provider leverage the force of network effects by platform strategy-making.