文章詳目資料

Asia Pacific Management Review ScopusTSSCI

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篇名 Applying Modular Operators in Platform Development:Case of NTT DoCoMo i-Mode
卷期 13:4
作者 Chou, Jerome Chih-lungHung, Chia-liang
頁次 683-692
關鍵字 Modularitynetwork effectplatform strategyScopusTSSCI
出刊日期 200812

中文摘要

英文摘要

Modular operators can be regarded as maneuvers of platform development. In the context where system interfaces can be standardized and system components can be developed and marketed by a group of technologically and commercially interdependent firms, direct and indirect network effects are crucial to a platform’s success. In this article, we synthesize theories of modularity and network economics to provide a theoretical framework of platform development. The framework shows the applicability of modular operators in developing a platform, and helps the platform provider leverage the force of network effects by platform strategy-making.

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