近年來全球市場環境變遷快速，經營競爭十分激烈，企業為了提昇競爭力，必須強化其核心能力，增加創意研發，建立品牌特性，才能持續維持其整體成長。此具體企業營運模式的成功發展在於提供一個企業獲利、贏得服務市場顧客的創意機制、並建立增加生產力的運作流程。然而基於效益提昇考量，如何選擇正確策略調整企業模型，結合相關資源來改善企業生產力的完整研究並不多見。因此本文提出一個新企業模型發展的規劃來掌握此架構需求，內容主要描述此模式中關鍵角色的關係如何與企業願景結合，及在整體價值鏈中經濟面、財務面、生產運作流程與行銷設計，然後利用市場中已經成功經營的系統傢俱公司新模型發展實例加以探討，研究結果顯示，企業製程規劃實務和企業策略規劃定位有密切的關聯，運用流程亦必須與部門功能結合，可進一步提供給相關發展企業參考。

In recent years, the environment of global market has changed rapidly, the competition of business conduction is violently. In order to increase the competition edge, the enterprise needs to capture the core specialty, to adjust with innovative mind, to create brand feature, and to keep corporate growth continuously. However, based on the efficiency upgrading, how to choose the right strategy to adjust business model, and to integrate all the related resources to improve business productivity, from the literature reviews, it is seldom discussed before. A business model for the enterprise is the mechanism by which a business intends to generate revenue and profits. It is the most important engine to thrive the performance of the business, and it will converts innovation to economic value for the business and summaries of how a company plants to serve its customers in the market. Therefore in this study, we will look into the requirements in the new business model development plan. Since the operations of the right business model must describe of how the business actually works in the market; it is necessary to include the flowing processes to show the relationships between key players and align with the vision of enterprise, once the corporate start-up, it will spells-out how a company makes profit by specifying position in the value chain. In this paper, we will draw on a multitude of business subjects including entrepreneurship, strategy, economics, finance, operations, and marketing. Based on the proposed plan and the analysis of the empirical survey of a chain-store, it is found that there exist significant relationships between process planning and business strategy, with the efforts of business model plan, it could be a well guidance for the real practice in the future.