本研究主要探討休閒農場關係投資與公平性如何透過關係品質三個要素的中介作用影響遊客忠誠度。以高雄市小港休閒農業區內休閒農場的遊客為調查對象，共取得269個有效樣本，進行問卷調查。經結構方程模式分析結果顯示，量表具有良好的信度與效度，假設模式有效且具有良好的解釋力，公平性對滿意、信任、承諾與忠誠度的影響均大於關係投資，關係品質在研究模式中扮演部份中介的角色。最後，本文依據分析結果提出理論意涵與管理意涵，並對未來研究提出建議。

The aim of this research is to study how the relationship investment of a leisure farm and the fairness affects tourist loyalty through the mediating effect of the three factors of relationship quality. This study targets the tourists of the Hsiao Kang leisure agriculture area and has received 269 valid samples to conduct a survey. The result of the structure equation modeling analysis shows that the measurement has good reliability and validity. Assuming the model is effective with good explaining capability, the fairness has a greater impact on satisfaction, trust, commitment and loyalty than on relationship investment. In addition, relationship quality plays part of the mediating role in the research model. Finally, this study proposes both theoretical and managerial implications based on the research results and provides recommendations for future studies.