本研究目的在瞭解創業?性之人口統計變項、生活型態、心?等特質，同時探討?性創業動機，系統的檢視?性創業的困難與障礙，並將探討社會變遷、教育普及對?性創業者?導才能之影響。研究採?意抽樣方式，以問卷方式進?實地調查，有效問卷為115 份，信?α 值為0.7048、效?值為0.82。資?處?主採次?、百分比分析，因素分析，獨?性樣本t 檢定，單因子變??分析及迴歸分析。研究結果顯示：?性創業動機為追求社會成就；創業困難為資??源、??解市場脈動及身心難以負荷；?性?導才能則以情緒管?、應變能?、專業技術及激?能?為其特色；創業者學?較高者，危機處?能?、專業技術與激?員工能?亦較高。

This study aimed to explore female entrepreneur’s personal characteristics, life style, and psychological factors in food service industry. The purpose of this study is to investigate the motivators and barriers of entrepreneurship, as well as potential influence by societal changes and education on women’s leadership. A judgment-sampling paradigm with questionnaire survey was adopted in this research. A total of 115 valid samples were collected. The reliability of Cronbach’s alpha was 0.70, and validity coefficient was 0.82. Statistical analyzing techniques including descriptive statistics, factor analysis, t-test, one-way ANOVA, and regression analysis were utilized in this study. The major findings of this research were as follows. (1) The main motivator of female entrepreneurs is seeking for social achievement. (2) The barriers of entrepreneurship are short of funding, lack of market sense, and physical/psychological overload. The features of women’s leadership can be characterized as emotion management, adaptation to change, professional skill, and motivating ability. Entrepreneurs with higher educational level exhibit better qualities on these management functions.