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餐旅暨家政學刊

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篇名 餐飲業對醬油的選購考慮因素之研究
卷期 3:3、3:3
並列篇名 Studies of Factors on Purchasing Soy Sauce-For Catering Trade
作者 楊昭景王瑤芬
頁次 411-426
關鍵字 餐飲業醬油Catering tradeSoy sauce
出刊日期 200609

中文摘要

醬油是中國人發明的調味品,也是中華??中最經典且重要的調味品,近??隨著飲食潮?的改變,醬油?廣泛的被運用在各國??烹調。本研究以餐飲業中之國際觀光飯店、一般觀光飯店及團膳餐盒業為對象,透過問卷調查方式?解?同?型的餐飲業對醬油選購與使用的差?情形,期能對餐飲業採購決策及醬油業者之?銷有所助益。在140 份有效樣本資?中,以次?分配、平均?、標準差、單因子變??分析及因素分析等統計方法進?分析,獲得如下研究結果:(一)整體樣本對市場上醬油品牌知名?的看法依序是?甲萬、??、味全、統一四季及萬家香;整體樣本用?最多的醬油品牌依序是??、?甲萬、味全、萬家香、統一四季。(二)整體樣本在採購醬油時對考慮因素以「主要感官」因子最受研究樣本的重視,其次為品質安全,品牌,外觀促銷。(三)?同?型組織所認知的醬油品牌知名??同,國際觀光飯店所認知的醬油知名品牌是??,一般觀光飯店及餐盒業是?甲萬。(四)?同?型組織使用最多的醬油品牌?同,國際觀光飯店用?最多的醬油品牌是??,且國際觀光飯店??、?甲萬的用?都比一般觀光飯店及餐盒業多,餐盒業中以味全醬油用?最多。

英文摘要

Soy sauce is one of the seasonings that Chinese invented, and it is the most classical and important flavoring in Chinese cooking. With the change of the diet trend in recent years, the soy sauce becomes more extensive and is used to cook in various countries. This research, take the catering trades as the target, by through the investigation method of the questionnaire to evaluate the differences on the purchase and usage of soy sauce on these different catering trade. Number distribution, average, standard deviation, ANOVA and factorial analysis were used to analyze the 140 valid sample materials. The preliminarily results obtained revealed that: (1) the popularity of soy sauce is Kikkoman 、Kin-Lam 、Wei-Chen 、President four-season and Wong-Jai-Shing(from high to low). Most of the consumption of soy sauce is Kin-Lam、Kikkoman 、Wei-Chen 、Wong-Jai-Shing 、President four-season. (2) ‘The main sense’ is the most factor that be considered while purchasing a soy sauce. Secondly factor is ‘safe for quality’, third, ‘the brand’ and finally is the ‘appearance’. (3) Different Organization purchase and use different brand of soy sauce. That is, international hotel recognized and purchased Kin-Lam soy sauce, the general tour hotels and local catering trade is Kikkoman. (4) Most of the consumption of soy sauce in international tour hotel is Kin-Lam. The amounts of Kin-Lam and Kikkoman soy sauce consumed in international tour hotel are more than in the general tour hotels and catering trade. However, Wei-Chen soy sauce is the most consumed in the manufacture catering trade.

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