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臺大管理論叢 ScopusTSSCI

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篇名 我國積體電路廠商競爭策略與績效研究
卷期 3:1
作者 朱博湧劉中淵
頁次 197-217
關鍵字 策略群組績效高科技產業集群分析Strategic GroupHigh-Tech IndustryPerformanceCluster AnalysisScopusTSSCI
出刊日期 199205

中文摘要

自從1970年代初期以來,策略群組(StrategicGroup)觀念即廣泛被應用於探 討產業結構以及廠商競爭策略與績效之關係。而對於新興高科技廠商競爭策略,相關研究則較少涉及。
本研究係以我國積體電路產業為對象,採新竹科學工業園區15家廠商為樣本;並運用因素分析(FactorAnalysis)、集群分析(Cluster Analysis)、變異數分析 (ANOVA)及迴歸分析(Regression Analysis)等方法,希望了解不同策略群組內廠商 的競爭行為,以及廠商策略與績效之闢係o研究結果顯示:廠商因領域投入與資源投入不同,可歸納為兩個策略群組:機動型與整合創新型;此外,廠商的績娃水準'以及影響績效的策略變數,亦隨不同策略群組而有所差異。

英文摘要

Since the early 1970s, the concept of Strategic Group has been widely applied to analyze the structure of industries and the relationship between strategies and performance of individual firms. However, still very few researches were conducted in high-tech industries.
This empirical research focuses on the study of Taiwan's IC industry. Fifteen firms in Science-Based Industrial Park were selected. Methods of Factor Analysis, Cluster Analysis, ANOVA and Regression Analysis were used to analyze the competitive behavior and the relationship between strategic variables and performance. Results show that 1) the two strategic groups within industry do exist, 2) difference of profitability between strategic groups is statistically significant. It叫sosuggests that firms of two strategic groups have different strategy-performance relationship.

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