這篇是首次用結構方程式（SEM）來探討與驗證服務導向重複性購買理論。本研究將重複性購買的誘因，分成三個構面，服務關係屬性、關係－驅動利益、動機價值，分別對顧客滿意度，顧客忠誠度之間的連結強度做驗證。本研究以台灣各連鎖茶飲市場為主要研究對象。研究發現，經由結構方程式之模式配適度驗證，顯示整體理論模式配適度符合檢定標準，表示本研究的理論模型可獲得支持，在服務關係屬性、關係－驅動利益、動機價值、顧客滿意度及顧客忠誠度等五項潛在變數間確實有顯著性及正向影響關係。經理人可以瞭解重複購買對顧客滿意度及顧客忠誠度的相對重要性，並衡量影響重複購買行為的重要性，提出相關的行銷政策與策略。

This study purpose a structural equation modeling（SEM）to examine and test the service repeat purchase theory.There are three main dimensions in this theory, service relationship attributes, relationship-driving benefits, and motivational values.Two dependent variables, customer satisfaction and customer loyality, are linkage to that repeat purchase behaviors. Take the sample of Taiwan tea beverage chain stores, the paper finds that the repeat purchase theory is supported, significant and has positive effect. The structure equations on service relationship attributes, relationship-driving benefits, and motivational values, customer satisfaction and customer loyality are supported ideally by all kinds of fit criteria and overall model fit. This research suggests managers can take a set of marketing policy and the strategy about the consumer repeat puerchase behaviors.