所謂的「技術推動型產品」是屬於公司先開發出技術，才開始找尋可應用範疇的市場，亦即，以技術「推動」產品的開發。此種產品具有很高的應用潛力，相對地，其開發風險高，可能獲利的時間慢，因此更需要完整的市場分析。本研究所探討的「側光塑膠光纖」產品是與發光二極體（LED）結合的新產品，雖然此項技術開發成功的先驅具有帶動綠色節能照明產業的廣泛新契機，但是若不對其潛在市場加以研析，在企業資源有限的情況下，反而不易開創出成功的產品。本研究首先針對側光塑膠光纖所可能應用之範疇進行資料搜集與深度訪談，由空間照明、燈飾業與交通標誌三項具應用潛力的產業評比顯示，交通標誌較具有發展空間，可視為此項「技術推動型產品」的目標市場。透過相關理論及研究文獻歸納，並根據專家訪談結果，整理出與交通標誌相關的九項評估準則，並依此來設計問卷給與專家填答。此九項屬性包括辨識性、省電、耐用性、安裝、維修、安全性、重量、價格與可塑性。本研究進一步就交通標誌中與光纖標誌具競爭力的產品（反光貼紙標誌、LED 燈標誌、太陽能燈標誌、霓虹燈），運用多元尺度法進行集群分析，
研究其市場區隔及定位與競爭態勢。研究結果顯示，五個潛在交通號誌的競爭產品，可分為三個競爭群。針對小樣本之評核數據特性，透過灰色關聯分析法，本研究提出五項競爭性產品的評比。本文經比較交通標誌之市場之需求與競爭態勢，確認側光塑膠光纖的產品優勢與弱點，並提供側光塑膠光纖在交通標誌市場行銷策略之建議。

This paper focus on the development of the side-lighting plastic optical fiber (SLPOF) since its usage could be more versatile than the traditional end-lighting POF. The side-lighting POF can be categorized as technology-push products. That is, a technical breakthrough opens the way for a new product, marketing then attempts to determine the idea's prospects in the marketplace. How the technology should be packaged to have the greatest appeal to its customers is of concern in this study. The future potential applications include designs for various soft light or multi-color luminescent lighting products, interior decorations, and traffic sign, and the latter is chosen as the most promising target market. According to the relevant theories and literature, we summarized nine criteria related with traffic sign, including resolution, energy consumption, durability, assembly, maintenance, safety, weight, price and plasticity. Based on these criteria, perceptual positioning analysis of MDS is conducted. Grey relation analysis (GRA) is applied to overcome limitation of small sample size and unknown distribution of samples, and the ranking of five candidates is presented.Through the market investigation of the traffic sign, the strength and weakness of the side-lighting POF is revealed, and the marketing strategic is proposed.