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水保技術

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篇名 以企業識別系統加值地區形象塑造--南投縣水里鄉上安社區案例探討
卷期 4:4、4:4
並列篇名 Enhance the Community Image by CIS--A Case Study of Shang-An Community
作者 陳美心顏怡璇
頁次 252-260
關鍵字 企業識別系統上安社區社區營造社區產業CISShang-An communityOverall planningImage
出刊日期 200910

中文摘要

投縣水里鄉上安社區因迭遭災害、土石流侵襲,社區居民、相關民間團體及公部門長期以來,已投注相當之心力與經費於社區重建與發展。上安社區以其特有產業、生態、地勢環境、人文特色等,持續推動休閒農業之發展。本研究將探討以CIS加值上安社區形象塑造之效果,依一系列之對內管理與對外宣傳等識別系統進行設計,從地區標章(Logo)設計、文件設計、包裝應用、商品應用與入口意向營造等,塑造符合上安社區之環境特質,而樹立其獨特、鮮明的形象,以期達到「提升地區產業水準、塑造社區專屬品牌、增強地區民眾凝聚力」等目標。

英文摘要

Since it had been many disasters and debris flows in Shang-An Community, people in Shang-An community, the authorities and many non-governmental circles has invested a lot of money and time to recreate the community for a long time. Now, Shang-An community has become a whole new rural village, and there are many unique specialties, ecology, history and culture there. The case study shows how to enhance the community image by CIS-with logo design, documents design, packing design, commodities design, and the community entrance image design, etc. By this way, we can promote the industry in Shang-An community, help develop the brand awareness, and unite people to recreate their hometown toward the same goal.

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