篇名 | 以企業識別系統加值地區形象塑造--南投縣水里鄉上安社區案例探討 |
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卷期 | 4:4、4:4 |
並列篇名 | Enhance the Community Image by CIS--A Case Study of Shang-An Community |
作者 | 陳美心 、 顏怡璇 |
頁次 | 252-260 |
關鍵字 | 企業識別系統 、 上安社區 、 社區營造 、 社區產業 、 CIS 、 Shang-An community 、 Overall planning 、 Image |
出刊日期 | 200910 |
投縣水里鄉上安社區因迭遭災害、土石流侵襲,社區居民、相關民間團體及公部門長期以來,已投注相當之心力與經費於社區重建與發展。上安社區以其特有產業、生態、地勢環境、人文特色等,持續推動休閒農業之發展。本研究將探討以CIS加值上安社區形象塑造之效果,依一系列之對內管理與對外宣傳等識別系統進行設計,從地區標章(Logo)設計、文件設計、包裝應用、商品應用與入口意向營造等,塑造符合上安社區之環境特質,而樹立其獨特、鮮明的形象,以期達到「提升地區產業水準、塑造社區專屬品牌、增強地區民眾凝聚力」等目標。
Since it had been many disasters and debris flows in Shang-An Community, people in Shang-An community, the authorities and many non-governmental circles has invested a lot of money and time to recreate the community for a long time. Now, Shang-An community has become a whole new rural village, and there are many unique specialties, ecology, history and culture there. The case study shows how to enhance the community image by CIS-with logo design, documents design, packing design, commodities design, and the community entrance image design, etc. By this way, we can promote the industry in Shang-An community, help develop the brand awareness, and unite people to recreate their hometown toward the same goal.